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Emoji in Email Marketing

Emoji marketing continues to grow and grow. A quick scan of my inbox shows more and more emoji in the subject lines. Emoji can communicate more than words, emotions and feelings.

Emoji can help align the company with the customer, emoji use shows a currentness and relevance in advertising.

Then there is the COLOR factor, the hey looky here.

Many times our minds automatically try to parse why the certain emoji was used, and we now have equated that brands with happiness, saving money, fashion, notes, chat or partying.

So if your using emoji in emails in your digital marketing strategy, just think thet the incremental gains will be using emoji domain names.

The leading companies in Emoji Marketing are using emoji in their emails.

 

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